Who owns the future
The patrol of the disappointed with the web it is becoming more numerous than that of Euroskeptics. TO Evgeny Morozov, author in 2011 of the book The Net Delusion, personalities of the caliber of Jonathan Franken, a writer to whom “Time” dedicated an entire cover, Jaron lanier, one of the fathers of the network, and finally Dave Eggers, who with his novel The Circle, wrote My prisons of our century.
It's not about Arcadians or Luddites, even if after reading the latest book by Tyler Cowen, Average is over, there would be a temptation to become one. chores like thepredictive intelligence, Google's latest mantra, and the remote control of consumers, one of the many applications of big data, raise gods legitimate doubts on who is holding ours future, to paraphrase the title of Jaron Larnier's latest book, Who Owns the Future.
Let's take predictive intelligence. In itself it's a great f ** ta. It's kind of personal trainer who guesses all needs and in a portentous inferential way e suggest lots of clever things to do that don't even occur to us. To make this work the (based onBayesian inference) needs Snoop in all of ours organisers' activities: must read posts and emails, must know where we go, what we buy and how much money we spend, must get to know the people we hang out with, monitor our reading, the music we listen to, the films we see and the drugs we take in addition to the full-blown or potential diseases that afflict us or may afflict us. The engine of predictive intelligence is snooping. that is, intelligence activity. Such software would be a fairy tale and, if were exclusively checked byuser, we would have to rush to download applications with predictive technology from the AppStore or Google Play for a few euros or at no cost.
The Luciferian pact
The trouble is that the uses of predictive intelligence are controlled of the big ones commercial corporations of the web and, thanks to the net, these apps are inexorably integrated in the big ones Informative system of the data centers of these groups. The information captured by these applications/drones, through the continuous tracking of behaviors, serve the person who uses them, but above all the strategy of these global groups, bankrolled by Wall Street, that make i money with data collected e dealer. As Larnier says yes she came to create one luciferian transaction between the person , guild, the former transfers its personal data in exchange di services and goods free increasingly sophisticated and evolved that subtly penetrate the private sphere. Jaron Larnier rails against this senseless pact with the same vehemence with which he railed a few years ago against the digital maoism di Wikipedia and open source in You Are Not a Gadget.
This pact makes possible something unthinkable only a few years ago: the remote control of consumers towards which to direct products and services like the sniper directs the bullet towards his target after an accurate ambush and days of observation.
Fortunately the predictive technology it's still a lot rough and most of the time it ends with to annoy the user rather than seduce him. Lintrusiveness of notifications out of context, those not requested or generated by incorrect inferences they arouse in the user the same feeling of irritation that arises in a door-to-door salesman who pushes the bell of the apartment in a moment of family intimacy. As Baris Gultekin, one of the predictive technology architects of Google Now “there must be a balance between coverage and accuracy and the bar set very high by the likelihood/utility pair must still be overcome”.
We are pleased to offer our readers the Italian translation reflections on these topics Jaron Larnier in an article entitled "Digital Passivity” appeared in the “International New York Times” on November 27, 2013. Enjoy reading and fasten your seat belts to cross the “Larnier turbulence”, because the first defendant in the trial against the network brought by Larnier is us, the very people who use it and have made what is happening possible.
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