After talking about "international partners, ready to invest in the media in Italy” and having winked at the sovereign wealth funds of Qatar and Abu Dhabi, Tarak Ben Ammar backtracks, speaks of “a communication error”, and invests abroad, buying the Egyptian broadcaster On Tv (owned by Naguib Sawiris) through the Italian holding of the Ben Ammar Prima Tv group.
Therefore, any hypothesis of a participation of the Franco-Tunisian magnate for both La7 and Mediaset Premium vanishes, while Prima Tv concentrates on the North African market.