we receive e we publish the following press release issued by Italyonline.
The total increase in the 2024 of about 50 million sessions (+26% YOY), The network of directories Italyonline comprised of Yellow Pages, White Pages e AllCity reaches the record figure of 238,9 million total sessions, marking an extraordinary milestone in 2024 that confirms it as an essential tool for SMEs and advertisers.
In particular, Yellow Pages reaches a + 22% going from 111,4 to 135,6 million sessions; White Pages comes to a + 7% with over 53,3 million sessions compared to 49,6 in 2023; but it is AllCity to make the most significant leap, with a del% increase 73 for a total of 50 million sessions, compared to 28,8 last year.
In addition to traffic, also commitment records an unprecedented increase. In 2024, Italiaonline's online directories generated 2,2 million additional leads for customers, reaching a total of 18,8 million of qualified contacts (+14% YOY), divided between Yellow Pages, with 16,9 million leads (+14%) and White Pages, with 1,85 million leads (+11%).
Among the categories with the highest growth in user searches we find . (+ 34%) and Restaurants (+26%), which testify to the growth trend of tourism and out-of-home consumption, with a positive trend independent of seasonality. The category follows closely behind Supermarkets and discount stores (+22%) and the category is also worth mentioning Banks and credit institutions (+10%), with respect to which the reduction in interest rates has stimulated the search for financial solutions.
With an active reach of 21% of Italians and a user base strongly oriented towards search for practical information, online directories are confirmed as the most effective drive-to-store tool for local businesses. In addition to offering visibility, the network facilitates the connection between businesses and consumers thanks to proprietary marketplaces such as Yellow Pages Home, for service reservations, and PagineGialle Shop, for the sale of products online.
“2024 was a golden year for Italiaonline's online directories – he declares Roberto Pierri, Chief Directories and Local Marketplaces Officer – We added 50 million sessions in one year, while improving double-digit engagement and generating millions of additional leads for our customers. An organic growth that we can consider unique in the Italian digital landscape. Today, over one in five Italians interacts with our properties to find answers to concrete needs. These numbers represent a certainty for small and medium-sized Italian businesses, but also for micro and nano-businesses: being present on online directories means accessing a qualified and proactive user base, primarily interested in proximity information. A visibility that is not only a strategic choice, but a necessity for those who want to grow in the Italian market.”
