An increasing number of Italians choose to use a Postepay. There are now 13,5 million Postepay cards in circulation, a figure that represents 55% of the market and which allows Poste to acquire leadership in the prepaid segment in Italy and Europe.
Excellent results were achieved above all by Postepay Evolution, Poste Italiane's new prepaid card equipped with IBAN, focused on transnational services and with higher profitability than the classic prepaid card.
In a year and a half since its launch, Postepay Evolution has reached 2 million new generation cards, consolidating Poste's leadership in the sector. The goal achieved also represents a success of the country's transition plan from the traditional to the digital economy, promoted by CEO Francesco CaioP
