Just 5 months after its first broadcast, POP Economy grows and becomes XL, and starting from Sunday 3 March it is ready to offer the public, next to the snack format, which includes 2-minute video pills, ideal for use on smartphones and tablets, the 12-minute long form conceived for a more classic, television-type use. So green light for investigations and insights, for a great start with nine sections focused on current issues and always linked to the world of Millennials, the reference target of the multimedia platform and two new faces: Serena Savardi and Maria Vittoria Vannucchi, to tell the public economy and high finance.
The 12-minute formats that enrich the new Pop Economy schedule are: "Women", a column which, precisely in view of 8 March, denounces the still numerous gender inequalities that exist in the world of work; "Winston" which tells the story of the United Kingdom at the time of Brexit; "The Italian Job" focused on the entrepreneurial adventures of young Italians abroad; Green Food Adventures dedicated to the art of good food and looking for truly healthy food; “Green 2” which deals with issues such as ecology and the economy of nature, to protect the planet from pollution; "Soccer" which reveals all the business that revolves around the world of football; it's still “Start Ups” e "Fashion", respectively dedicated to the world of startuppers, to understand how to recognize the winning idea and make it better and to the fashion sector analyzed not only from the brighter side; to finish with keywords, column that from time to time takes its cue from a word full of meaning that starts with an episode of and with Francesco Specchia, director of Pop Economy, focused on the term "Zombie", to address the myth of these obscure beings up to the toxic economy.
In short, a 360° growth that makes the Pop economy make a leap in quality, demonstrating that it is possible to tell young people about the economy as if it were an amusement park.
