The annual appointment with the Corporate Culture Week is renewed, the event promoted by Confindustria in collaboration with Museimpresa now in its XVI edition, which will be held from 10 to 24 November on the theme "The languages of growth: business, culture , territory".
On Saturday 11 November the Pirelli Foundation will also take part in the event by organizing free guided tours to discover the history of Pirelli and its most famous advertising campaigns from the XNUMXs to the XNUMXs, described in the book "Advertising with a capital P".
Through installations and projections inside the suggestive former cooling tower of the Pirelli Headquarters in Milan, it will be possible to retrace the history of Pirelli advertising: from the TV commercials of the XNUMXs to global campaigns with testimonials from cinema and sport, such as Sharon Stone, Carl Lewis and Ronaldo. During the guided tours, the best shots posted on social media with the hashtag #fondazionepirelli #SettimanaCulturaImpresa will be shared on the Fondazione Pirelli social channels.
For the little ones, aged 6 to 10, creative activities will be organized simultaneously with the guided tours for up to a maximum of 15 participants per shift during the following visiting hours: 10.00, 11.30, 14.30 and 16.00. Exceptionally, the itinerary will also include a visit to the recently restored fifteenth-century Bicocca degli Arcimboldi. Visiting hours: shifts departing every 30 minutes from 9.30 - 12.00 / 14.30 - 17.00. Entrance from via Bicocca degli Arcimboldi 3.
