From the sounds of the factory, those of the Pirelli industrial center in Settimo Torinese, was born "Il canto della Fabbrica", a composition commissioned by the Pirelli Foundation to the composer and violist Francesco Fiore and specially designed for the violin of Maestro Salvatore Accardo. It will be precisely the Italian Chamber Orchestra of maestro Accardo, with the accompaniment of the violin by Laura Gorna, who will perform their absolute premieres in the context of the MiTo Festival, with the two concerts entitled "La Fabbrica tra i Ciliegi" precisely to recall those cherry trees that flank the Pirelli factory in Settimo which inspired the composer and which will host one of the two scheduled appointments.
In fact, there are two appointments with “La Fabbrica tra i Ciliegi” scheduled in the Festival programme, this year dedicated to the theme of Nature: the first, in Milan, will be held at the Elfo Puccini Theater on 7 September. The second, on 8 September, will instead see the return of music to the industrial center of Settimo Torinese which – after the success already recorded with the concerts of 2010, 2011 and 2014 – on this occasion will once again listen to its sounds transformed into music.
The voices of the workers and the noises of the machines – from the mixers to the modern Next Mirs robots (Pirelli's automated tire production system) – will in fact be the inspiring motifs of the new piece of music, which will be performed for the first time in the heart of the production plant : the tire manufacturing department. Packaging machines and tires will thus act as suggestive stage wings for a concert characterized by the contemporaneity of the music and the originality of the hall, inside the most technologically advanced Pirelli factory.
Both on the Milanese occasion and on that of Settimo Torinese, the evening program will continue with the musical pages of the Concerto in D minor for two violins, strings and continuo BWV 1043 by Johann Sebastian Bach and the Serenade for strings in C major op. 48 by Petr Ilyich Tchaikovsky.
The ten-year partnership started in 2017 between Pirelli and the MiTo SettembreMusica Festival is consolidated with the 2007 edition. The Canto della Fabbrica is in fact part of the support given by Pirelli to the appointments of the Milan and Turin edition of the Festival and demonstrates the bond that the company has always forged with the territories that host its industrial realities. The mixture of this musical work and the factory concert aim to re-propose industry as the protagonist of the economy: the Pirelli factory in Settimo bears witness, in fact, to the change and growth of the factory, with the most sophisticated technologies based on innovation and industrial automation. And listening to music can help to understand the profound meaning of the mutations in progress. Business is culture, in the sign of contemporaneity.
THE PIRELLI INDUSTRIAL CENTER IN SETTIMO TORINESE
The Pirelli Industrial Center in Settimo Torinese, where Pirelli has been present for over 60 years, now employs over 1.200 people and was created from the integration into a single area of the two Pirelli factories already present in Settimo Torinese. The industrial site, born also thanks to a fruitful collaboration with local institutions and with the Turin Polytechnic in terms of research and innovation, constitutes the most technologically advanced and efficient Pirelli plant in terms of product innovation, production processes, of attention to sustainability and the quality of the working environment. A world-renowned architect such as Renzo Piano, in particular, was entrusted with the architectural project and the artistic direction of the "spina", the central body that houses the services for the employees, and all the landscaping, internal road and lighting.
The Settimo pole makes use of the most modern technologies resulting from Pirelli research, including the evolution of the Pirelli robotic system for the production of tires (Next Mirs) and the new system for the production of compounds (PTSM). Its production, concentrated on ecological, High-Performance and Ultra High-Performance tyres, currently amounts to around 4 million tires a year, destined to grow to around 4,5 million when fully operational.
PIRELLI AND THE PIRELLI FOUNDATION
Founded in 1872 and today one of the world's leading tire manufacturers, Pirelli is one of the leading companies in the history of Italian corporate culture, founded on scientific research, quality, technological innovation and internationality: elements that have made it the protagonist of important in the field of industry, design and corporate communication. The attention to culture and the commitment made by Pirelli to preserve, disseminate and increase it are part of the DNA of the company's creation of social value.
The Pirelli Foundation, established in 2009, includes among its objectives the safeguarding of the cultural, historical and documentary heritage of the Group and the promotion of its corporate culture through local initiatives, publications, exhibitions and training activities, also with the collaboration of other cultural institutions. Since the XNUMXs, the Pirelli Cultural Center had hosted concerts by great artists including that of John Cage, an American avant-garde musician, while in the XNUMXs it was the Pirelli skyscraper that hosted that of the Gianni Basso Quartet, from which he was born followed by an album entitled 'Jazz at the Pirelli Cultural Center'.
Today Pirelli supports institutions such as the Fondazione del Teatro Alla Scala in Milan, of which it is a permanent founding member, and the Giuseppe Verdi Symphony Orchestra of Milan, as well as events that consolidate the link between the company and the territory in which it operates. This is the case of support for the 'Milano Sound Factory' event, an initiative which, through a musical competition aimed at emerging bands, aims to celebrate Italian Rock & Roll exactly 60 years after its birth.
Finally, Pirelli collaborates with the Franco Parenti Theater, the Piccolo Teatro di Milano, the Pinacoteca di Brera, the FAI, the Isec Foundation - Institute for the History of the Contemporary Age and the promotion of cultural events such as #ioleggoperchè and BookCity. Former founding member and promoter of the HangarBicocca Foundation, today Pirelli supports and fully manages Pirelli HangarBicocca, an institution dedicated to contemporary art, thus contributing to the strengthening of its identity in a cultural district rooted in the Milanese reality and open to the most stimulating international dimensions.
