Pinterest, a social network dedicated to sharing images and videos, has just raised 200 million dollars. Thanks to the new funds, the company is now worth $5 billion. And it has become – explains the CNN website – one of the richest venture capital-based startups in the world.
Pinterest's value has grown 32% since the group received $225 million in funding seven months ago. The San Francisco firm raised a total of $764 million, mostly from venture capital such as Bessemer Venture Partners and Andreesen Horowitz. Other liquidity has come from investors such as Rakuten, a Japanese e-commerce company.
The startup – which offers bespoke services in 31 countries and has offices in the UK, France and Japan – plans to use the newly raised capital to expand its global presence.
Born 4 years ago, the platform still doesn't have stellar revenues, but its value takes off precisely because investors continue to inject liquidity into a company that has enormous growth potential.
Recently, Pinterest has started selling advertisements to large companies such as General Mills, Gap and Kraft, with a fee of up to 2 million euros for a 3 to 6 month campaign. Many advertisers see the site as a potential gold mine, as users often buy products featured on the platform.
