Panariagroup, one of the leading international groups in the production of high-end and luxury ceramic surfaces, officially launches its own facility Contract & Key account, a new division which aims to develop the major works sector and world-class architectural projects. The structure makes large-scale works available to architects and designers dedicated channel to interact with a team of professionals capable of responding effectively to all the current needs and trends of architecture on a global scale.
The division is distinguished by the complete range of services it offers to the world of architecture and design, from consultancy for planning to coordination and logistics up to technical assistance and special projects on demand. Thanks to the expertise and experience of the team, the structure can dialogue and collaborate with designers and architects with the aim of providing concrete and punctual answers in response to the design needs and pre- and post-sales assistance and to guarantee valuable consultancy technique in all phases of the work, from the first draft of the project to installation.
Panariagroup also makes its entire range available to this important market segment (manufactured in its Italian, Portuguese and American factories), with a catalog of over 1000 products, made with the most innovative technologies: porcelain stoneware, laminated porcelain stoneware (i.e. the revolutionary large thin slabs), thick stoneware for outdoors and monoporosa for wall tiles.
In particular the laminated porcelain stoneware of Panariagroup, the first company to have invested in this material and of which today holds the highest volume of sales generated in the world, represents a benchmark in the sector thanks to versatility of use and unique performance from a technical and aesthetic point of view. The current needs of contemporary architecture require designers and architects to create original but at the same time functional solutions, characteristics which are fully found in the Group's laminated porcelain and which have decreed its success. Resistance, flexibility e versatility these are the technical characteristics most appreciated by architects and designers, who choose the Panariagroup material for their projects, ultra-thin with only 3,5 or 5,5 millimeters of thickness and reinforced on the back thanks to glass fibre.
The applications of Panariagroup products for architecture are also important and significant, such as the ventilated facades and raised floors, both representative of an important technical avant-garde and a great stimulus for design.
In recent years the Group has recorded important orders for trades connected to the realization of great works and important architectural projects testimony to the appreciation of architecture and design professionals for the technical, aesthetic and eco-sustainability qualities of the Panariagroup solutions: the exclusive Protect technology, developed in collaboration with the world leader Microban, which makes it possible to offer floors and high performance antibacterial coatings.
Thanks to an absolute search for quality and aesthetic excellence, in the last five years Panariagroup ceramic surfaces have been selected for the creation of architectural works of international importance such as theDoha airport in Qatar, the award-winning Vertical Forest in Milan, le Paris Metro stations, la Pass variant on the Autostrada del Sole and high-speed stations di Bologna need Tiburtina in Rome.
In line with the international strategy e multibrand that distinguishes Panariagroup in the sector, the new division develops a platform capable of providing access anywhere in the world not only to the products of different brands of the Group, each with its own identity and distinctive characteristics, but also a set of value-added services such as consultancy for planning, coordination and logistics, technical assistance and the creation of special customized projects.
The division Contract & Key account of Panariagroup will face the international market in an impressive way in 2018, with a widespread presence in the main global exhibitions aimed at the architecture and design target. After an initial presence at the London edition of Architect@Work, the Division will also be present at the other main events of the format dedicated to designers, namely Toronto, Copenhagen, Rotterdam, Paris, Vienna, Rome, Berlin, Stuttgart and Milan. These events will be joined by some other fairs in particularly strategic markets such as: Aia Conference in New York, Hi Design in Bahrain, Design Shanghai and Hi Design in Berlin.
“The engine of our Group's development – he said Emilio Mussini, President of Panariagroup – has always resided in the ability to face new challenges not only thanks to a wide and complete range of brands, which cover all market segments, but also thanks to structures, skills and professionals dedicated to serving specific channels in the most targeted and complete way or markets.”
“The new structure of Contract & Key account - has continued Mussini – is an initiative aimed at organizing and developing relationships with an increasingly important target, which deals with architectural works of the highest prestige all over the world, through greater attention to the specific needs of this channel and through the offer of services with high added value.”
