“Beyond the clouds #Italyisback” is the title of the video with which the Minister of Economy Pier Carlo Padoan informs the international public on Youtube illustrating the changes taking place in our country and the strategy through which the Government is trying to get Italy out of the crisis. It inaugurates a new communication strategy that does not neglect the quality of images and graphics in order to be effective.
Padoan's video on Youtube was published on Tuesday 10 November by the official account of the MEF and summarizes the measures implemented by the Renzi executive in these 21 months of leadership of the country and the results obtained with data, graphs and the words of Minister Padoan in English. "Structural reforms and tax cuts are starting to bear fruit", says the minister, underlining the benefits of the reforms and measures to reduce the tax burden.
"Italy is emerging from the crisis, the crisis was profound but it confirms the strength of the economy”, says the minister, recalling that “Italy is the second manufacturing country in Europe and the fifth globally”. Padoan cites the government's "ambitious reform agenda": from work, to justice, to tax reform, to public administration. "Italy is emerging from the crisis - Padoan reiterates - thanks to the broad growth strategy implemented by the government, confidence in families and businesses is returning".
The video, which lasts just over 100 seconds, totaled just under 3000 views after the first 24 hours, a mediocre figure when compared to the entire YouTube universe but excellent if you read the data relating to the views of the other videos posted so far since Mef Youtube channel. Furthermore, the website of the Ministry of the Economy announces that "Beyond the clouds #Italyisback" is only the first in a series of short videos on Youtube with which the Mef will aim to highlight one phenomenon at a time.
