Open Gate Italy won the tender for Consip's press office and offline communication. The consultancy company led by the managing director Laura Rovizzi, founded in Rome in 2008 and specialized in Strategy and Regulation, Public Affairs and Media Relations & Digital PR, will handle the activity of media relations e offline communication of Consip, the national procurement center wholly owned by the Ministry of the Economy and Finance, in charge of developing the initiatives of the Program for the rationalization of procurement in the Public Administration.
Public relations has changed face very often in recent years and will do so again in the next, especially with the exponential growth of social media used by billions of people and businesses worldwide. Thus companies and institutions find themselves engaged in the management of change on a daily basis. The media relations activity becomes fundamental in a context such as the current one, where one must always keep up with the times, without however forgetting the traditional and institutional channels. From this point of view, Open Gate Italia will make "an important contribution to the media exposure of Consip", reads a note from the company, in order to "strengthen and consolidate its relationship with the main generalist and sectoral national newspapers" .
