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Italian oil, new anti-counterfeiting rules

The Government has approved a bill that fights counterfeiting: sanctions above all for those who bluff about extra virgin olive oil.

If it's not extra virgin doc, you risk a lot. The government takes charge of agri-food crimes, wants to favor quality, organic ones, and imposes penalties on those who make false declarations. The Council of Ministers has given the green light to the bill on agri-food offenses with the main purpose of updating old regulations. The heaviest fines, in a general review framework, concern olive oil. The Italian product every year at the center of millionaire counterfeiting in the production regions and often also in imports. The classification of olive oils is established by the EU which has identified the characteristics that the various categories must possess.

At least the basic ones, unfortunately, not provided for by Italian legislation dating back to 1960. A pushy attempt at a green economy in agriculture? The world of agriculture and producers hopes so, because the request to introduce sanctions for those who are smart comes from afar. There have been legal disputes with serious repercussions on the market, although we live in times of educated consumers. Organic producers have waged battles to sell themselves recognized the goodness of what they put on the market. With the bill on the way, the oils sold as extra virgin olive oil will become punishable, but with false results. In short, counterfeit organoleptic qualities and scams for consumers.

“The goal – said the Undersecretary of Agriculture Giuseppe L'Abbate – is to ensure that tools, techniques and characteristics that have become scientifically objective for establishing the different types of olive oil can be used by law”. In the field to guarantee consumers and the distribution network up to the shelves the Food Fraud Inspectorate and the Nas already exist. The latest scam dates back to a week ago in Molise where extra virgin olive oil was sold at 3,50 euros per litre: Coldiretti also pushes for the protection of Made in Italy products and its President Ettore Prandini hopes that the fight against agro-piracy becomes really effective.

In other product sectors, counterfeiting a brand is already a crime in itself, but in the case of food products, counterfeiting alters the origin of the products by passing off, for example, what is not made in Italy, for example, he commented, reading the text prepared by the Ministry of Teresa Bellanova. For now a start.

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