The hateful one dynamic pricing, that is, the increase in ticket prices that on Saturday caused millions of people to suffer Oasis fans around the world, it ends up in the crosshairs of the UK government led by Labour Party member Keir Starmer, who intends to intervene in order to introduce a “fairer” sales system.
Oasis Tickets: What Happened
Saturday 31st August, on the platform Ticketmaster, tickets for the 17th have gone on sale Oasis tour concerts which will take place between the UK and Ireland in the summer of 2025. Millions of people around the world have tried to buy them, but the vast majority have been disappointed.
It wasn't just the repeated malfunctions of the Ticketmaster platform that infuriated the Gallagher brothers' fans, nor the many hours spent in line before being able to try to buy, only to then be left empty-handed. Also at the center of the controversy was “dynamic pricing”, the practice of adjusting ticket prices in real time based on demand.
After waiting for hours, in fact, the fans who managed to access the sale found themselves in front of prices more than doubled compared to those announced on the eve, with only a few seconds to decide whether to proceed with the purchase anyway or give up. dynamic pricing in fact, it “adjusts” ticket prices based on demand: the more demand there is, the higher the cost. The rapid inflation of ticket prices for the Oasis reunion has meant that tickets have reached the price of £350, up from £150.
After Oasis, UK Government Targets Dynamic Pricing
After what happened, the British government has decided to shed light on the ways in which concert ticket prices are set. The head of Culture, Lisa Nandy, promised that the government will verify the functioning of "dynamic pricing", announcing that it wants introduce a “fairer” system after the “depressing” phenomenon of “grossly inflated” prices.
Not only that, Downing Street has also set its sights on “secondary ticketing”, that is, the resale of tickets at inflated prices on other platforms. Once the rush for tickets began last Saturday, the costs of getting a seat for the famous band's dates in the United Kingdom and Ireland had reached dizzying figures on secondary market sites, up to 6 thousand pounds (over 7 thousand euros), sparking protests from fans on social media. Prime Minister Keir Starmer's Labour government has therefore promised to open a consultation in the autumn on what happened, an opportunity that will allow the new British Prime Minister to also keep one of his election promises. In fact, even before the election, Starmer had supported the introduction of a maximum price cap on tickets and limits on the number of tickets that can be resold.
After repeated accusations, Ticketmaster UK defended itself by stating that the tour organizers, and not the sales platform, decided to set the prices of the seats according to market demand.
