Ferrari is the strongest brand in the world, Amazon the one that is worth more. This is certified by Brand Finance which every year draws up the Global 500 ranking by evaluating the positioning of famous and important brands in the world.
The Maranello company regained the top step of the podium in the classification referring to the "strongest" brands after third place in 2018 and first in 2014. Ferrari obtained a score of 94,8 points out of a total of 100 available and a AAA+ rating.
In the general classification, which instead takes into consideration only the economic evaluation of the brand, there is no story. The podium is all for the big technologies made in the USA. In this case, there is first place Amazon: according to Brand Finance, its brand is worth $187,7 billion. Second step of the podium for Apple third for Google. Among the big American companies, in the top 10 we also find Microsoft, fifth and growing strongly (+47%) and Facebook, seventh. In the general classification, the incredible performance of the Chinese stands out iQuyi that saw the value of their brand grow by 326%
Eight Italian companies managed to enter the Global 2019 in 500. In addition to Ferrari, which ranks 222nd in this ranking from 261st in 2018, we also find other big names. Wanting to draw up a local ranking, it is in first place Eni -169th in the general classification – closely followed by Enel (178th) and Gucci (181)
It loses 32 positions and is placed in 211th place The team, while strongly improving its performance Poste Italiane, which rose from 370th to 282nd place with a growth of 47%. Soon after we find General, 283rd from 267th place the previous year. Close the ranking Intesa Sanpaolo, 381st (+36 compared to 2018).
