The Nobel prize for economics was awarded to the US economist Richard H. Thaler of the University of Chicago. Originally from New Jersey, Thaler, 72, is a full professor of behavioral economics, and is famous precisely for having contributed to the theories on the economics of behavior, on the subject of which he collaborated with the American psychologist of Israeli origin Daniel Kahneman, in turn Nobel Prize for Economics in 2002. The motivation given by the Academy is precisely this: “his contribution to the economics of behaviour”.
“Overall - was the official announcement of the Academy - the contributions of Richard Thaler have built a bridge between economic and psychological analyzes of individual decision-making processes. His discoveries and theoretical investigations have been the tools to build a rapid and new expansion of behavioral economics, which has had a profound impact on many areas of economic research ”.
Especially Thaler is the author of "Nudge", published in Italy by Feltrinelli with the title "The gentle push - The new strategy to improve our decisions about money, health and happiness". The prize as always is 9 million Swedish crowns, approximately 1,1 million dollars. Last year Oliver Hart and Bengt Holmström were awarded.
