In September, the advertising investment market closed at -5,8% compared to the same period of 2012: according to data from the Nielsen institute, it recorded a reduction of -14,6% on a trend basis for the first nine months, equal to around 774,5 XNUMX million euros less than in the same period last year.
The first eight months of 2013 closed at -15,8%. “After two very negative quarters, respectively at -18,7% in the first and -15,6% in the second, the current July-September trend stands at -6% - explains Alberto Dal Sasso, advertising information services business director of Nielsen – in the light of this, we can therefore report a trend reversal with respect to the decrease, even if we cannot yet speak of a recovery, if we think that the absolute value for the first nine months of 2013 corresponds exactly to the collection for the first half of 2011”.
To give some signals on the closing of the year of the market, Dal Sasso explained again, we highlight a recovery of a few points linked to the technical rebound of the 'black' closure of the homologous period 2012. Among the media, TV recovers in the month of September, reaching 'neutral ground' with a reduction of -0,6% which brings the January-September cumulative figure to -13,1%, thanks to the positive return of some individual operators.
