44% of Italians recorded a drop in monthly income to be allocated to savings or investments, while only 19% recorded an increase. This is what emerges from the Nielsen research on savings and investment strategies carried out globally in 60 countries on a sample of over 30 consumers in the period 14 August-6 September 2013.
The data confirm the economic difficulties that the Italian population is going through in this particular economic situation. A distrust towards the future that is evident – according to Nielsen – in 69% of the interviewees who find it difficult to achieve the objectives they had set for themselves. In partial compensation, 44% of Italians indicate the will to maintain hope for the future, continuing to pursue the objectives set
Even more evident (for 21% of the Italian population) is the confidence in the feasibility of achieving one's investment and savings objectives, even at the cost of changing one's plans in the running.
Compared to the revenue accrued to achieve the set financial objectives, according to the image returned by Nielsen, 44% of the Italian interviewees (16% global average, +28 percentage points Italy) suffered a more or less high reduction compared to a 36 % who declare that they have not undergone any particular changes.
In general, however, confidence in the future is opaque and has significantly damaged the entrepreneurial spirit that has always distinguished Italians. You save less (-28% compared to the world average) with important sacrifices related to children, marriage and first home.
As for the forms of savings/investments, the current account remains the only instrument for 63% of Italians, used to achieve the objectives set for the future of their children (63%), emergency management (58%) followed by first purchase house (55%), birth of a child and marriage (identical percentage, 45%).
