An event AIL, Italian association against leukaemia, lymphoma and myeloma, with the support of Takeda Italia, to raise awareness of the fight against multiple myeloma.
From an idea of Ogilvy Italia, a communication agency, it was born New Perspective: an exhibition, curated by Denis Curti, which presents installations, photographs and videos by 23 artists whose works will lead visitors to look at the often difficult reality from an unprecedented angle.
"A group of artists – says Denis Curti -, equipped with a particular inner seismograph, he manages to reveal new points of view on the world, accompanying us in a harmonious development capable of measuring a human quantity without specific weight".
The group show, thanks to the curatorial direction that follows a visual and emotional register, will present Italian authors belonging to that 'middle generation' born in the second half of the century, who will find themselves exhibiting all together for the first time.
It will thus be possible to admire the installations by Carola Bonfili, Letizia Carriello, Carlo Cossignani, Theo Drebbel, Manuel Felisi, Martino Genchi, Fabio Giampietro, Eva Marisaldi, Liliana Moro, Luca Pancrazzi, Lorenzo Vitturi, the photographs by Silvia Camporesi, Lorenzo Cicconi Massi, Paola De Pietri, Maurizio Galimberti, Fabio Paleari, Marco Palmieri, Agnese Purgatorio, Paolo Ventura and the videos of Olivo Barbieri, Paola Di Bello, Francesco Jodice, Masbedo.
AIL has chosen contemporary art to inform with a language capable of signaling new perspectives, new hopes, new perceptions of the disease.
Indeed, one of the artists' tasks is to register the changes in society with a different eye and to stimulate an unprecedented vision of the world, as well as perceiving reality from a different cognitive horizon.
Here then is the tangle of a brass ribbon of Carlo Cossignani reveals a profile of two faces, or that the shadows cast by two glasses produce the shape of a bottle in the work of Luca Pancrazzi, or the constraint and anguish of being inside a dense forest dissolves into hope and the possibility of a change only if you look up at the blue sky, as in the photograph by Manuel Felix.
Or again, if in the video of Paula Di Bello, the flow of people in one of the towers of the San Siro stadium produces the effect of a worm that rotates endlessly on itself, in that of the Masbedo, the restlessness of a place dominated by a sense of emptiness is actually an invitation to overcome vertigo and enter a world of beauty.
As well as in the photographs of Maurice Galimberti the rules of perspective are disregarded by new points of view generating unexpected horizons, the self-portraits of Paul Ventura as soldiers returning from the great wars they manage to communicate their desire to leave behind all the horrors they have experienced to recreate a new life for themselves.
An 'immersive room' will be created within the exhibition itinerary, inside which there will be an interactive installation to discover how, even for patients with multiple myeloma, they can see the disease from a new perspective.
In the dark of the room words with a negative meaning will take shape, thanks to the intervention of the public, and will be transformed into words with a positive meaning, giving life to a visual poem that can be seen and heard. In this way, the word IF, which indicates the doubts and uncertainties of having contracted blood cancer, will turn into LIFE, or in the life expectancy that the available treatments have significantly improved; or again OVER, which marks the despair of those days when you think you have lost everything, turns into LOVER, or in the importance of maintaining a good quality of life with the support of doctors and those around the patient.
New Perspective it ideally closes with an experiential room in which the scientific value of the contents proposed throughout the exhibition will be explored. On the one hand, the visitor will be informed about the pathology, and on the other, it will be underlined how, through the research and development of new treatments, the patient's quality of life has significantly improved.
Inside you will find multimedia islands, such as the installation thanks to which, looking through the eyepieces of a microscope, it will be possible to distinguish the cells attacked by multiple myeloma from those attacked by leukemia and lymphoma. Furthermore, an interactive table will focus attention on the important patient support activities carried out by AIL, such as home care.
The exhibition is sponsored by the SIE Italian Society of Hematology and REL Lombard Hematological Network, and the support of Takeda Italy, to inform and raise awareness of the fight against blood cancer, with particular attention to multiple myeloma. In fact, all proceeds from the sale of tickets and the catalog will be entirely donated to support AIL projects aimed at patients suffering from multiple myeloma.
Image: Luca Pancrazzi, Perfect Bottle, 2007-2012, Two glasses of different sizes, spot. Courtesy the artist
