arrives in Roma the first National Wine Clash: a challenge between around twenty Italian wine shops. The competition will take place Sunday, October 15 from 14pm to 23pm at the Città dell'Altra Economia and will be divided into different phases, including preliminaries, quarter-finals, semi-finals until the crowning of the winning team. The public will also be able to express their approval rating. To participate, visitors will have to purchase tokens which will be used to pay for the clashes.
The event was organized by Supernatural, a company dedicated to promoting the ecological transition and the development of sustainable consumption. “The Wine Clash was born from the idea of mixing the culture of challenges between sound systems, born between Jamaican liquor stores, with our world of artisanal wine. After the success and fun of the winter challenges, Supernaturale is inventing a national 'clash' where the hosts of the best wine bars and restaurants on the Italian scene will compete with special and unique wine proposals", they declared Riccardo Zamurri e Andrea Romeo, respectively CEO, Chief Marketing Officer and Chief Operations Officer of Supernaturale, a company with transversal skills that helps companies in the ecological transition and in the development of sustainable consumption.
National Wine Clash: how does the competition work?
The participating wine shops will compete in a series of preliminaries, quarter-finals, semi-finals and the final. As anticipated, the public will have the opportunity to taste the competing wines by purchasing tokens (5 euros for 2 tokens for the preliminary rounds and 10 euros for 4 tokens for the final stages) and vote for them. During the event, wine shops and winemakers will be able to promote and sell their products. Furthermore, the Gastronomic Collective will create a special menu for the occasion.
Everything will be seasoned by sound system of famous artists, symbol of the world reggae and not only that, like Pier1 by One Love Hi Pawa, one of the most famous reggae sound systems in the world, together with Bass Unit and Macro Marco, well-known DJs and producers.
Ma what do you win? The prize of the first National Wine Clash is a trip for two to the Loire Wine Shows to fully immerse themselves in the world of wine.