Make way for eco-murals. More and more of them are created and they are born to unite two languages. Both - that of the environment and that of spontaneous art, intended to spread a new ecological awareness, especially among the new generations. The highlighting of something that was or will be. The eco-murals created in Naples in the Fuorigrotta district, in a few days it has reached unexpected levels of notoriety. It was created to commemorate the 30th anniversary of the ban on asbestos and aims to show the way towards change. It started with an authentic “Unlock The Change” trademark. AND' the largest made in Southern Italy, 370 meters long. Yes, the law outlawing asbestos dates back to March 1992. Whole parts of the city were built with that substance, and the Fuorigrotta district bears its marks.
A message for Bagnoli
The Neapolitan opera was promoted by the Italian B Corp in collaboration with the non-profit company Yourban2030. The author is Zed1, a street artist associated with PalomArt , the traveling exhibition platform. In the case of Naples, the work is located along a main road in the neighborhood. It is near a school, it has been painted with eco-paints which should also absorb the daily smog of about eighty vehicles. The meaning of Zed1's work lies in the declarations reported by the Ansa agency: the enchantment of a little girl "who reveals a new possible world to all of us, opening the door to the polluted old world to the new ideas of sustainability and positive economy. He doesn't do it in a place like any other, but on the outskirts of Naples in Fuorigrott-Bagnoli: a neighborhood that experienced the damage of industrial pollution on the front line in the twentieth century”. In fact, a few hundred meters from the mural is the large abandoned industrial area of the former Italsider. The area has been involved in regeneration projects for years and reclamation environments that go on with difficulty. But it's time - explains Yourban2030 - to stimulate and inspire citizens, businesses and institutions to act to contribute to the now indispensable transition towards more sustainable and regenerative economic and cultural paradigms.
