People's Leader or Great Normalizer of the Bourgeois Revolution? Only a military genius or, also and above all, a statesman and visionary, a great prophet, a forerunner of the European idea? Emperor or Dictator?
Napoleon Bonaparte is such a multifaceted character that he lends himself to these and other interpretations. A characteristic of him, expertly highlighted by the journalist and consultant in corporate and reputation strategy Roberto Race in the book “Napoleon the Communicator: Thinking with the mind of the winner”, is the incomparable ability to dialogue with public opinion. A conceptual category that was born with him.
The volume comes out on Amazon, published by ScriptaManent, both in paper format, with distribution in a few days all over the world, and Kindle and can be purchased in the main international bookstores. Among the novelties of the English edition the afterword by Charles Bonaparte, Napoleon's last heir and president of the European Federation of Napoleonic Cities.
How does a leader build consensus? What is your relationship with your collaborators? How do you combine charisma and team spirit? How do you use times and ways of communicating to win military and political battles? How do you exploit iconography, image, cultural message to increase his personal power? As eternal himself beyond defeat on the field, the only loser in history who manages to pass on his life story to posterity, removing it from the manipulations of the victors in the name of a truth that is also artificial, built at the table in the Las Cases Memorial?
“The Napoleon I tell in this volume – declares Roberto Race – makes one think of those leaders who know how to motivate and involve their collaborators by making them share in the challenges they will have to face together. What for Napoleon is the battlefield for the entrepreneur and the manager are the factory and the market, where only those who know what it means to be on the front line can give orders and be listened to. A classic sketch of what we now consider a successful entrepreneur. Just like so many leaders, Napoleon knows that it matters more to him to be authoritative than authoritarian”.
"Napoleon - continues the author -, in his own way and with all the contradictions and ambiguities with which he ends up being at the same time "dictator" and standard bearer of the new law born of the French revolution, is also the bearer of some values which are often lamented by the current European ruling and political-institutional class. Napoleon - concludes Race - knows well that "one cannot lead a people without showing them a future". I believe that today the re-reading of Napoleon in these terms can favor the rediscovery of aspects of his figure of an impressive modernity."
The author
Roberto Race is an advisor in corporate strategy and public affairs for multinationals and medium-sized enterprises and supports the CEOs and company boards on the front line. Race promoted The Ghost Team (www.theghostteam.com), the first international network of ghostwriters for entrepreneurs, managers, diplomats, soldiers and politicians, which today involves more than forty professionals worldwide. Race has been a professional journalist since 2006 and in 2008 he launched the figure of director of external relations and communication "for rent" by offering clients management consultancy that works in close synergy with the Boards of Directors and the commercial and financial departments of companies. He has promoted and led social think tanks and foundations.
