In a hilarious article David Carr, the NYTimes media columnist, returns to the top vexed question of the consumption at no cost di content on the Internet. At the time of the mass media, the production and distribution of recorded music, information, video and games was generating a thriving economy. It wasn't that long ago: the world wide web has been around for a little over 20 years.
Today the growth of streaming services, spearheaded by Netflix and Spotify, are subjecting themselves to further economic stress what little remains of the paid content on the network. This new evolution has reopened the depressing discussion on the future of those who work incultural industry or they make a living on their own creative talent. See i download for a fee they generated less income of the CD, now it streaming tends to produce, with equal distributed volumes, even more fewer resources of downloads . Here it is once again music to be there spearhead of this process which will also extend to the other sectors of the media and entertainment sector. Pandora, Spotify, Beats Music etc. I'm here to stay and they are certainly not some promising novelty that is discussed in the TechCrunch "Disrupt" meetings or that falls into the cone of attention of the Andreesen-Horowitz futurist fund.
The rule of the new economy
La recorded music is really the laboratory of the new media where everything happens. It can be comforting to note that music has already accomplished a large part of the The Unity Way. Last year it finally came arrested therevenue haemorrhage which in the previous 10 years had brought this industry to be half of what it was at the threshold of 2000. In 2012 and then in 2013 the industry of recorded music ha started growing albeit in homeopathic doses.
In the last decade, however, we have witnessed astonished what appears to be the economic rule accompanying the passage dai old ai new media. It is a rather frightening phenomenon and also unprecedented in its essence. The music consumption it's almost doubled, While revenues of the entire industry are almost halved. Generally it works the other way around: consumption increases, the market grows and the turnover of industry, employment and social wealth also increase. With new media the two lines move in opposite directions, to thehigh i consumption, to il Bass i billed. Two MIT scholars, Erik Brynjolfsson and Joo Hee Oh, in a 2012 paper identified and described this phenomenon that occurred in the period 2004-2008, the "disrupt moment" of music. The graph below, produced by the two scholars, shows this phenomenon well. Impressive, right?
The logic of something for nothing
Maybe there company draws the same a advantage from the something-for-nothing economy. How? THE consumers they get equally beni e services also without a transaction properly economic. To want is to get. Here is a new edition of socialism, immaterial precisely, which consumers like very much, even the followers of Ayn Rand. Some economists are starting to press governments for this passage di beni e services free find some post of national accounts. It is not yet certain how, but it certainly makes sense. In the end it is sort of barter pre-monetary; a pact tacitly consensual between consumer e distribution platform set like this: i consumer, in exchange for the music you will pump me to my device, consento to you, platform, to hold track of my behavior and make a business, which I don't want to know about, with the information you can gather.
About loses in this pact? Forgiveness i producers, in the case of music the artists, forced to submit to the conditions of the distributors who increasingly control the business. Why do musicians lose? Why the resources who manage to collect the platforms through this indirect business, according to which I distribute one thing but the money is made with another activity, they collect a fraction of revenue that the industry generated before their advent. For now they are investors and quantitative easing to support this economic mechanism, is the messianic trust in something that will be, in the religion of "disruptive innovation".
Now we leave you to read the article by David Carr in the translation of Giuseppe de Pirro. We already tell you that if you have many CDs at home and you plan to sell them at the flea market, don't even try! Their value is that of the plastic that contains them. Music doesn't cost anything anymore.
Continue reading on ebookextra.
