But it is not strange that the inaugural video with which Mark Zuckerberg launches the new virtual world of maximum connectivity and immersion – metaverse – takes place right inside a museum?
The video is very interesting for what it represents. The new world of immersive augmented reality. The configuration "metaverse" represents an innovative way to mix augmented reality technologies in a three-dimensional context aimed at creating an increasingly real and interactive virtual world. This new configuration will be the future with which we will be able to live new, more intense experiences enriched by information, stimuli and engagement.
Fashion has already shown interest with the project Gucci Garden. Surely other sectors such as art, automotive and travel will soon arrive.
But what is really interesting is the context in which the footage of Mark's video takes place. Not a store, not a mall, not an airport, not a luxury hotel, not a space shuttle, not the stratosphere. But a simple museum, as if to mean that the museum is the most "extreme" place to tell the beginning of what some call the next frontier of the customer experience.
Also, in this museum there are mainly many young people which, is not big news, but it is important to note.
I really like this idea and I am very happy with this choice of location which, in fact, highlights the potential development of the museum from cultural mediator to cultural promoter. From a place of conservation and protection to a place of restitution and entertainment. From single museum to museum compound, physical and virtual, full of programs, collaborations and alliances. What I called MuseumHub.
Without distorting and/or modifying the original main museum purpose, fPerhaps the introduction of new aims and incremental objectives could make the museum proposal more modern, attractive and captivating. Perhaps the introduction of these new innovations and technologies could break through the imaginary roof of the museum's capacity for dialogue and listening, opening up new scenarios and new frontiers that are unimaginable today.
I think that, given this crackling start, the future will be full of followers and the risk of falling behind could cause premature aging.
A museum is a place where one should lose one's head. Renzo Piano
