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Murdoch and De Benedetti ready for a joint venture on digital terrestrial

Murdoch's Australian empire would offer the contents, while the network of the engineer De Benedetti would guarantee him the 9 button of the remote control - And the title of the publishing group l'Espresso in Borsa earns over 10%

Murdoch and De Benedetti ready for a joint venture on digital terrestrial

It could turn out to be a defibrillator shock for the Italian publishing market. Sky's interest in the Espresso multiplexes did not come as a surprise, and for this reason the indiscretions of Mf, from "authoritative public sources", seem quite truthful. The newspaper talks about one joint venture 50% Sky and 50% Espresso to enhance digital terrestrial channels. For Carlo De Benedetti's group, an alliance in this area, would bring about a major increase in the first place enhancement of its frequencies, thanks to the new contents by NewsCorp. From him, the Australian tycoon could acquire an interesting slice of the Italian market, since Espresso would make channel number 9 of the remote control available to him, now occupied by DeeJay TV. 

Meanwhile, the shares of l'Espresso in Piazza Affari soar and gain 11,27% at 0,9525 euros per share. 

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