By the end of the year, MPS' online bank Widiba will launch 3 new branches. These will be virtual structures: thanks to glasses with 3D visioncustomers will be able to operate from their homes as if they were inside a 'real' branch and with 'real' employees. The project was illustrated at a press conference in Milan.
Its 'virtual' nature does not impact the commitments made with the new Mps restructuring plan, which provides for a streamlining of the structure. “We are the first in the world – he explained Andrea Cardamone, CEO of Widiba – to offer a financial experience inspired by tradition through the latest generation technologies”.
“The development of Widiba – said the CEO of MPS, Marco Morelli – takes place in the context of the relaunch of the group. Widiba has 175 customers with 7,5 billion assets under management". As for the group, “it is a structure that has struggled in a complicated context, with strong aggression from competitors. But she managed to manage a complicated moment ”.
