Speak the language of the generation of the future to bring young people closer to social security. This is the novelty of Previsionari, www.previsionari.it, the web environment designed by AXA MPS and BMPs completely dedicated to social security, presented today in preview at the BMPS headquarters in Rome in Via Minghetti.
They discussed previsionari.it and the current pension and welfare scenarios Alessandro Profumo, president of Banca Monte dei Paschi di Siena, Fabrizio Viola, managing director of BMPs. Frédéric de Courtois, CEO of AXA MPS. An opportunity for debate and comparison during which the top management of the bank and insurance company illustrated the start of the "Setimane della previdenza", a series of events and promotional activities in Rome, Catania, Parma and Siena launched with the aim of raising awareness on the advantages of supplementary pensions and on how important it is to prepare early for retirement.
The morning then gave space to the topics of supplementary pensions and the commitment of BMPs and AXA MPS in terms of spreading a culture of pensions. Faced with the transformations of public welfare, awareness and individual responsibility have become fundamental elements for facing the future. Even the private sector is called to take up the challenge, with a commitment to build a new culture of protection, especially towards the new generations.
“It is a challenge that Banca Monte dei Paschi and AXA MPS have chosen to take up decisively – he underlined Alessandro Profumo, president of Banca Monte dei Paschi di Siena – both in terms of building a new protection model to respond to growing expectations, and in terms of communication and new ways of narrating a still poorly perceived and little-known topic such as social security. Thanks to the strategic partnership with AXA, we aim decisively to decline the shared ambition of making the bank a place of protection, a profoundly innovative event in Italy that enriches the traditional profession of the bank, transforming each bank branch into a point of reference, in which customers can meet their protection and safety needs by relying on clear and simple insurance solutions, with a view to a relationship based on immediacy, closeness, quality of the relationship and trust".
The improvement of the relationship with social security, especially for young people, today also passes through a revolution in the use of language and clear and transparent communication, with a view to empowering the importance of planning one's future in good time and own pension.
“There is still a long way to go to encourage the diffusion of a social security culture – he commented Frédéric de Courtois, CEO of AXA MPS. – Among the challenges, the most important is the need to replace the concept of supplementary pensions with that of "integrated" pensions, i.e. an overall approach to the issues of longevity and pensions, capable of incorporating supplementary pensions and Long Term Dear. Added to this is another key theme: the discovery of new ways of narrating social security, with particular attention to young people. It is in this context that Previsionari was born, the new web environment on social security capable of speaking the language of the generation of the future, with a view to making people responsible for the importance of planning one's future and one's retirement in good time. Talking about pensions today must go beyond business. It is a social duty that we have at the level of individuals, but above all at the level of market operators. And this also means being "forecasters" by a company, AXA MPS, which ranks among the leaders in this market".
"It is more important than ever to relaunch the issue of social security, with particular attention to the new generations, most affected by the transformations underway - he underlined Fabrizio Viola, managing director of BMPs. “Banca Monte dei Paschi di Siena is doing it together with AXA MPS by promoting the “Weeks of Welfare”, education initiatives and open debate on the new pension challenges throughout the Montepaschi network and aimed at the institutional world, the press and our customers. Private welfare is a challenge that the bank and the company have taken on for some time: together we want to give certainty about the future, especially to the youngest, because social security is an opportunity today more than ever".
During the day, therefore, space was given to the introduction of the new site forecastari.it, a unique portal of its kind in Italy, designed to talk about social security in a new way and with an immediate language. The portal, designed with the aim of creating a community of users who share interests and values, will provide, first of all in Italy, clear and effective answers to the questions that the navigator will ask about their own future and that of their loved ones. Among the main functions of the site, a Wiki, a pension encyclopaedia on pension keywords edited by a team of experts which collects, in addition to technical definitions, also exemplary explanations; a blog to interact with users on the topic; a game to "train" to think about the future in a fun way.
The appointment in via Minghetti then provided the opportunity for an open debate on the new social security challenges, also starting from the evidence of the Italian AXA Paper "The challenges of social security". The paper highlights how the identikit of the average young person grappling with the delicate subject of "social security" is that of an individual aware of the transformations of public welfare but still poorly prepared to face his social security future. The retirement phase appears to be a "remote future" for many young people entering the world of work, in the face of choices that are by their nature more complex given the long-term time horizon: if 41,4% of young people aged 18 and 24-year-olds say they want to plan for the future, more than 30% say they want to live in the present and not think about tomorrow. Furthermore, in terms of planning, 53,4% of the interviewees declared that they were not interested in the social security issue because it was considered too distant in time. The excessive complexity of the matter is also among the causes that motivate this distance.
However, awareness on the subject is stronger: young people in fact - and in a higher percentage (21.8%) than other age groups - believe they cannot count on a "traditional" pension in the future. Although the compromised relationship with the future on a general level affects the propensity to subscribe to a supplementary pension, the interest in this type of formula rises considerably precisely in the younger age groups: 52,1% in fact think of subscribing in the future a supplementary pension.
