MP7 Italy has signed an agreement with theSan Raffaele Hospital, which allows over 5.000 employees of the hospital to carry out the registration and membership required to access the network of shops of the company listed on the AIM Italia active in the sector of the sale of advertising in exchange for goods and the marketing of products.
The agreement between the parties is part of MP7 Italia's strategy, which aims at growth through the development and consolidation of the customer base of the shops, reserved for registered customers of affiliated companies, with particular reference to the Milan2 outlet, located in the immediate vicinity of the hospital.
Satisfied George Ferrari, CEO of MP7 Italia: “We believe that the important catchment area represented by the employees of the San Raffaele hospital can contribute significantly to the development of sales in the network of our stores, with particular reference to that of Milan2. The first results obtained confirm our expectations.
