The engines of that great piece of Emilia are roaring again, thanks to the first edition of the Motor Valley Fest, scheduled in Modenafrom tomorrow to Sunday. The event, free and open-air, takes the place of the late Motor Show, the historic appointment with the world of cars and motorbikes which for 37 years has given prestige and vitality to the Bologna Fair. The mourning of his disappearance had never been elaborated in the land "of communists, engines, music, good game, rich cuisine and classy Italians" described with masterful irony by Edmondo Berselli. So public and private bodies have put their hands on their wallets and organization, from the Emilia-Romagna Region (which put in 200 thousand euros), to the Municipality of Modena, BolognaFiere, Aci Modena, Edimotive Motori, Meneghini & Associati, Vision Up, Motor Valley Development. The four days wants to be “a great open-air celebration of yesterday's two and four wheels, today and tomorrow, which will celebrate the myth of speed and competition”.
On the other hand, some of the most famous and loved brands in the world were born on the Via Emilia, just to mention Ferrari, Lamborghini, Ducati, Dallara, Maserati and this area still today includes 4 international racetracks, 6 specialized training centres, 7 manufacturers, 11 exciting museums, 19 suggestive collections and 188 sports teams. The sector in the region has 16.500 companies, 66.326 employees, 5 billion in turnover.
For four days, visitors will be able to touch the car of their dreams, smell the smell of petrol, remember the past, but also to intuit the future. The event is divided into three sections: “Adrenalina”, with driving activities and experiences on the track at the Modena racetrack; “Innovation & Talent”, congresses and conventions in collaboration with Universities and the automotive and racing world; Expo, collections of vintage cars and motorcycles. Exhibitions of supercars curated by the most prestigious brands in the Motor Valley and beyond.
It starts tomorrow, May 16, with the inaugural conference at the Pavarotti Theater of Modena, where a McKinsey survey on the evolution of the automotive sector from 2030 to 2050 is presented.
Also on Thursday the celebratory exhibition for the 90th anniversary of Scuderia Ferrariat the Maranello Museum. A unique exhibition that traces the legendary history of the team, from its foundation in Modena on 16 November 1929 to the conquest of the record for the most successful Scuderia in the history of Formula 1. In this case however admission costs 16 euros, with the Enzo Ferrari Museum you get to 20 euros. It may be worth it as some of the most elegant prancing horse cars in history will be on display. Dream cars like the 166 1948 Inter, the 750 1954 Monza, the 250 1957 California, the 250 1962 GTO and the 365 4 GTS1969.
They are also planned visits, by reservation, to public and private collections. From the Maserati showroom and factory, to the Pagani museum and factory, Stanguellini Museum, Umberto Panini collection. Lamborghini museum and factory, Ducati museum and factory, Enzo and Dino Ferrari international racetrack, Misano circuit.
Pagani Automobili, the San Cesario sul Panaro Atelier that manufactures bespoke hypercars, will be present throughout the Motor Valley Fest. The stand in Piazza Grande will be dedicated to the history of the Zonda, the brand's first hypercar which was presented in Geneva in March 99. Twenty years later, the brand celebrates this myth by exhibiting its five most iconic and representative versions. Among these, the very first Zonda C12 chassis, originally used for homologation crash tests, today restored to perfection by the Pagani Renaissance program and brought back to its original splendour.
Engines can be listened to, smelled and in some cases even tasted. In this 360-degree immersion in the land of engines the restaurateurs of the Modena a Tavola Consortium will let you discover and taste your favorite dishes by the drivers and personalities linked to the world of motoring. A journey that intertwines official history with personal anecdotes, which in this case pass through the memories of some of the restaurateurs who for years have welcomed drivers into their premises such as Michele Alboreto, Gilles Villenueve, Enzo Ferrari, Clay Regazzoni, Michele Alboreto and many others .
The highlight of the event is Saturday. In the morning, the 1000 Miglia will also parade in Modena, now in its last stage. Throughout the day, the city center of the Ghirlandina will be enlivened by art exhibitions, projections, live music, food trucks, animations, dance performances. To report the Harley Davidson rally in St. James street, the vintage Fiat 500 exhibition in Largo Sant'Eufemia 36 and the Lambretta exhibition in Piazza Torre. The day will be particularly long and it will go into the small hours, for the white night renamed "Nessun dorma".
Sunday ends with many horses, but this time on all fours: the "European Union" International Harness Racing Grand Prix will take place at the racecourse from 15 to 20 pm, a spectacular day of horse racing to win the incredible cash prize of 409.000 euros, one of the highest of Europe.
