The Motivi women's clothing brand will be the first Italian brand to collaborate with Powa Technologies, the English startup that intends to revolutionize the world of online shopping through the PowaTag "instant shopping" app, which allows you to buy a product simply by taking a photo with your smartphone.
Motivi, a brand of the Miroglio Group, an international player in Fast Fashion with 450 single-brand stores in 33 countries and 300 cities, therefore brings PowaTag technology to Italy, the revolutionary app for electronic commerce that will allow consumers to conclude their purchases directly via smartphone in-store, on online platforms, through advertisements in newspapers, radio and TV and any form of printed material: customers just need a simple click after downloading the app and registering in just one minute. Purchases can be completed in seconds, with home delivery within 48 working hours.
Motivi is the first Italian brand to embrace the "Smart Shop" philosophy introduced by PowaTag (but Powa Technologies has signed agreements with more than 800 brands and resellers worldwide and many more are in progress) and lhe official presentation of the event will be held next 2 October in Milan, at the Corso Vittorio Emanuele II shop, but the countdown has already begun: the first 1000 people who download the PowaTag app will automatically be entered into a contest to win a thousand euros that can be spent in Motivi stores. Shoppers just need to download the PowaTag app from the Apple Store or Google Play Store and wait until October 2 to make their first smart purchase with PowaTag. On the same day, Motivi will transform its main shop in Milan into a smart store and invade the city with thousands of coasters and placemats, which will become virtual shops.
"The concept of fast shopping fits perfectly with the philosophy of our brand. We are therefore proud to be the first in Italy to adopt PowaTag, thanks to which we will speed up and simplify the purchasing process”, declared Giuseppe Miroglio, president of the homonymous group. “The partnership with PowaTag projects Motivi into the future of shopping”, concluded Giuseppe Miroglio.
"We are thrilled to partner with one of the world's leading fashion retailers, thanks to Italy's first online and offline launch of PowaTag, consumers' purchasing freedom will reach an unprecedented level”, said CEO and founder of Powa Technologies Dan Wagner. "It is now clear – Wagner explained – that the advent of smartphones has changed the retail sales market. Consumers want to free themselves from the constraint of the physical store and our technology reflects these needs, providing them with the possibility of buying in a multi-channel environment; at the same time, it offers retailers the ability to interpret customer demand to satisfy it in real time. PowaTag Wagner concluded. it will change traditional purchasing behavior forever, we are happy to carry on our revolution together with cutting-edge companies such as Motivi“.
