A structured program aimed at sector operators will promote the wines of the Asti Docg Consortium on the US market. To Bruce Sanderson, Wine Spectator's contact person for Italy, and Adam Teeter, CEO and co-founder of VinePair, the task of outlining the traits that distinguish Asti Docg and its typologies: Asti Secco, Asti Dolce and Moscato d'Asti . In continuity with the activity developed in the previous three years, this year too the Consortium wanted to reaffirm its commitment to the development of the main Moscato d'Asti market. It is here that about 2/3 of the entire production is consumed, in what is defined by many as a real "muscat mania". Aimed both at companies already present with their labels and at producers intending to make their entry, the appointments involve buyers, sommeliers, wine writers and restaurateurs.
The declared objective is to educate them about the product, highlighting the characterizing features of the wine, the territory and the production chain. To do this, two Masterclasses were first scheduled (13/05 New York; 15/05 Houston), in which 5 manufacturing companies together with a US speaker illustrate the characteristics of the wines for tasting, highlighting their organoleptic potential. At the end of each appointment there is also a lunch, during which the producers can explore the themes that emerged during the masterclass and answer questions from the participants.
To favor at the same time a more general development of the Denomination, and therefore of the many companies not yet present on the market, the Consortium has organized two meetings, entrusting the management to Bruce Sanderson and Adam Teeter, respectively of Wine Spectator and VinePair, to tell the characteristics of Moscato d'Asti for a comparison with other Moscato-based wines produced elsewhere. “The American market represents the keystone for the development of Moscato d'Asti” declares Romano Dogliotti, President of the Consortium for the protection of Asti Docg. “For this reason it is essential to pursue a continuous promotional activity, which is capable not only of consolidating the positions already acquired, but also of paving the way for the entry of the many moscatisti who still today do not boast a significant presence. "To succeed in this - says Giorgio Bosticco, Director of the Consortium for the protection of Asti Docg - we decided to exploit the territory and the history that our wine boasts, elements capable of giving a strong territorial imprint to a Moscato qualitatively superior to the its international competitors.”
