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Fashion: from Richemont to Lvmh, international fashion houses focus on Italian managers

Although many Italian luxury brands have passed into the hands of foreign giants, Italian managers are still called upon to manage the fashion houses. From Pietro Beccari in Louis Vuitton to Fabrizio Freda from Estée Lauder, between Francesca Bellettini in Saint Laurent and Marco Bizzarri in Gucci.

Fashion: from Richemont to Lvmh, international fashion houses focus on Italian managers

It is written in French, but it is read in Italian. It is true that they are important Italian luxury brands they have been bought by international giants, but at the top of the fashion houses, to get them off the ground, our managers are still called.

An example is the recent appointment of Pietro beccari as president and CEO of Louis Vuitton, the world's largest fashion brand. “Working in luxury today means knowing how to combine art, technique and science. THE Italian managers they are distinguished by their own ability in combining capabilities organizational with strong interpersonal skills enriched by patience and negotiation skills", he told Milano Finanza Fashion Erika Andreetta, EMEA luxury community leader of PwC Italia. “A combination of fundamental skills of the sector, in which aesthetics and creativity are combined with practical and commercial needs”.

The Italians in the Richemont giant…

Another case is that of Stephen Conrad. The managing director of Richemont Italy, number one in the Italian division of the Swiss financial holding which brings together brands such as Cartier, Van Cleef & Arpels, Vacheron Contantin and Montblanc, recently joined the board of Lionard luxury real estate, a company active in the real estate sector which boasts a portfolio of approximately 3.300 luxury properties with a total value of almost 18 billion euros. Also in Richemont there is the Perugian Gianluca Brozzetti, at the helm of the Buccellati brand, while Richard Bellini is CEO of the maison Chloé.

…and those of Bernard Arnault's group

In the executive committee of lvmh of the group of Bernard Arnault, there is also another Italian, Antonio Belloni, who joined in 2001 as general manager of the group as well as responsible for strategic and operational management. Among the chosen ones of the billionaire Arnault also turns out Alessandro Zanardo, since February of last year at the top of the eyewear company Thélios. “Strategic planning, resource management and leadership, with a distinctive inclination to face complex ever-changing contexts, with keen intuition and flexibility, are legacies of a horizontal school education and a multidisciplinary cultural matrix like the Italian one”, added Adreetta. "THE Italian managers are used to setting clear objectives, creating effective action plans and coordinating the resources necessary to achieve results, in an entrepreneurial logic that sees them as the first players in the field, strategic and operational at the same time and protagonists of solid personal relationships thanks to which create long-lasting teams”.

An excellence recognized even by the Harvard business review is Fabrizio Freda, current CEO of Estée Lauder. For the publishing project of the Harvard business school, which every year draws up a ranking of the 100 best chief executive officers, in 2019 Freda was in fact one of the best number one in the world. Before his appointment, in 2012 the company had been led only by the family and, specifically, by Leonard Lauder. Among the many merits of him in the New York cosmetics company is that of having boosted digital and pushed the perfume category.

Then there is in the beauty area Raffaella Cornaggi, CEO of Kering beauté. A career first in L'Oréal, then in Chanel parfums beauté, in 2008 he joined Estée Lauder companies as marketing brand director of the EMEA region for Estée Lauder and Tom Ford beauty. This year you joined Kering with the aim of developing the fashion houses Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin. Then, there is Frances Bellettini, president and CEO of Saint Laurent, who joined Kering in 2003 and with a solid financial background. In the maison of the Parisian group, the manager originally from Cesena has promoted an open corporate culture over the years, which over the years has also been good for the brand's accounts. Veteran and always in a top position for a French brand is Frances of Carrobio, CEO of Hermès for Italy since 2005, and for 34 years in the luxury brand's team.

In August of last year, however, there was an epochal change of seat in a Swiss luxury watch maison. We are talking about Audemars Piguet, where to take the place of Jasmine Audemars, great-granddaughter of the founder of the homonymous maison, he took over as new chairman of the board of directors Alexander Bogliolo. With many years of work both in Italy and abroad, from 2017 to January 2021 the Italian manager was CEO and executive member of the board of directors of the New York jeweler Tiffany & Co.

After last year the American group G-III apparel became 100% owned by Karl Lagerfeld, the current CEO and president was confirmed at the helm of the company Pier Paolo Righi, for nine years the right arm of the legendary German creative who died in 2019. Under his strategic vision, important investments for the retail channel have been completed, partnerships signed and an ad hoc digital strategy has been carried out. Prior to joining Karl Lagerfeld, the manager worked for over nine years at Nike and Tommy Hilfiger Europe. Finally, the appointment of Gabriel May, ex Moschino, as president and CEO of Stella McCartney, part of the French group Lvmh. His career includes experiences at Gucci and Bottega Veneta.

Also in the UK, the historic presence is that of Carlo D'Amario, CEO of Vivienne Westwood. In the list of Italians on the upper floors of external companies they should also be mentioned Marco bizzarri, CEO of Gucci, controlled by Kering, and Jacopo Venturini, CEO of Valentino, a maison part of Mayhoola for investments. Flying to Denmark, however, the name of Andrea Baldo, at the helm of Ganni, while the English company of leather goods and luxury stationery Smythson, in the orbit of the Tivoli group, has recently entrusted Paul Door the strategic guide. AND yesterday's news, finally, the appointment of Gaetano Sciuto as CEO and Stefano Rosso as president of Maison Margiela, a brand of the Italian Otb but with French DNA.

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