Like every September, Milan returns to being the international fashion capital for a week. There Fashion Week is scheduled from 17 to 23 September and as per tradition it is dedicated to the following year's spring/summer collection. Lots of news, fashion shows, but above all one certainty: never before has fashion been more and more a driving force for the economy, not only of the Lombard capital, which has been organizing the most prestigious fashion shows in the world since 1958 (along with Paris and New York ), but for the whole country.
In fact, fashion means money and also work: just on the eve of the appointment with the Milanese week, the data say that the sector employs over 580 thousand in Italy alone, in 2018, and that there are more than 11 figures sought - again in Italy - in the sector, the great majority of which in the clothing industry (almost 5.000), followed by that of accessories (about 2.000) and footwear (just under 800), to which are added the significant numbers of the reference retail (3.500) .
Lombardy is in the lead – also considering the role of Milan, the Italian capital of fashion, which therefore beats Rome – with over 2.800 open searches. Followed by Veneto, in second place with about 1.400 positions, and Tuscany, with 1.300 positions. In the standings then there are Emilia Romagna (over 1.200) and, a little further away, Lazio, just below the 1.000 mark.
As usual, the week dedicated to high-end women's clothing will send the whole city into ferment, once again with significant numbers: 58 fashion shows, 110 presentations and 54 events for a total of 170 collections. The two watchwords of this edition are “sustainability” and “internationalisation”.
In fact, with the Fashion Week, the Green Carpet Fashion Award, the event dedicated to sustainable fashion, scheduled for Sunday 23 September. Carlo Capasa and Livia Firth will do the honors at the Teatro alla Scala for the third edition, and there is great expectation for the announced staging, in the name of eco-sustainability.
The most important brands, on the other hand, will parade in some of the most iconic places in the city, from the Scalone dell'Arengario to the Sala delle Cariatidi of Palazzo Reale to the Spazio Cavallerizze of the Museum of Science and Technology. But they will also occupy new spaces such as the Cozzi municipal swimming pool, chosen as the location by Benetton.
Among the new entries on the calendar are found DROMe (100% Made in Italy brand founded by Marianna Rosati, absolute protagonist of the Paris Fashion Week), Boss and Peter Pilotto who has chosen to present his spring/summer 2020 collection in Milan. Again: Simona Marziali-MRZ, and Shuting Qiu.
Starting this year, the Municipality of Milan has decided to give a great gift to those who cannot access the exclusive fashion shows: a maxi screen installed in Corso Vittorio Emanuele, corner of Piazza San Babila, where they will be broadcast in streaming.
Here is the complete program of Milan Fashion Week:
17 September 2019
CNMI Fashion Hub Opening
18 September 2019
9:30 Green Carpet Fashion Awards 2019 press conference
10:30 Angel Chen
11am Tiziano Guardini
12 Peter Pilotto
13pm Calcaterra
14 pm Marco Rambaldi
15:00 Arthur Arbesser
16pm Prada
17pm United Colors of Benetton
17pm Annakiki
18pm Alberta Ferretti
19pm No. 00
20pm Jil Sander
19 September 2019
9 Max Mara
10am Emporio Armani
11:30 Act N°1
12pm Fendi
13:30 pm Preview
14 pm Jenny
15:30 Luisa Beccaria
16pm Vivetta
17pm Simona Marziali
18pm Bottega Veneta
19pm Daniela Gregis
20:30 Moschino
20 September 2019
9:30 Tod's
10:30 Blumarine
11:30 Brognano
12:30 Sport max
14 pm Etro
15pm Marni
16:00 Icebergs
17:00 Marco de Vincenzo
18:00 Aigners
19:00 Alberto Zambelli
19:00 Special Show Luisa Spagnoli at Palazzo Mezzanotte
20pm Versace
21 September 2019
9am Salvatore Ferragamo
10:30 Gabriele Colangelo
11:30 MSGM
12:30 Cividini
CNMI Camera Buyer Italia Event
14pm Ermanno Scervino
15:00 Philosophy of Lorenzo Serafini
16pm Giorgio Armani
17:00 Stella Jean
18:00 Agnona
19:00 Missoni
20:00 GCDS
September 22th
9am DROMe
10:30 Bosses
11:30 Shut Qiu
12:30 Laura Biagiotti
13:15 Queue
15pm Frankie Morello
16pm Gucci
17:00 Cristiano Burani
18:00 Atsushi Nakashima
Green Carpet Fashion Awards 2019
September 23th
9:30 Ultrachic
10am Alexandra Moura
Fashion Hub and emerging designers market day
