Damiani and Microsoft have entered into an agreement to create an exclusive limited edition covers integrated into the new Lumia smartphones 950 by Microsoft embellished with a gold and diamond ring, which is inspired by the iconic D.Side collection whose design was created jointly by the master goldsmiths from Valencia and the then Damiani testimonial, Brad Pitt. Each cover will cost just under 2.000 euros compared to around 600 for the phone alone. Limited edition of 99 covers.
“We are particularly proud to offer our customers a mobile phone that has the possibility of turning into a jewel for life as well as a dedicated after-sales service from our partner to customers,” he commented. Giorgio Damiani, Vice President of Damiani.
“In the future, together with Damiani, we will evaluate the opportunity to launch other products, such as the smartwatch for example – he declared Carlo Purassanta, CEO of Microsoft Italy – in our opinion the market is not yet mature for this product, but it will certainly take off in the next five to ten years. We will evaluate to do something in the right time”.
