The work on the second edition of the States General Working World of Culture (Palazzo Bonaparte in Rome) organized in collaboration with artemisia and with the support of Generali Value Culture. Four days with daily face-to-face meetings, during which various issues concerning the cultural world of work were addressed. And it is precisely in this context that a particularly innovative project was presented which could give a new twist to a different use of the spaces dedicated to culture, a format that will involve public and private bodies, collectors and the art market.
Metaverse ArtMore
The project was born from the collaboration between Advepa, an industry leader in metaverse construction e ArtMore, a company that deals with marketing consultancy in the art sector.
Massimo Maggio, CEO of ArtMore and Rossano Tiezzi, General Manager of Advepa and “Disseminator of Metaverses”, presented the project and made the audience walk through digital avatars within the immersive 3D space. In an environment where inside and outside interpenetrate, bright exhibition rooms equipped with every comfort where it is possible to stop in front of a work to discover its details, thanks to information panels and the possibility of zooming one's field of vision on each one of them.
explains Maximum May "The related activities of the European art scene, of which I have had a privileged vision for 33 years, thanks to my experience in the insurance sector which has led me to have relationships with all the organizers of exhibitions, Italian museums, collectors, gallery owners and art houses. he auction – continues Maggio – has always prompted me to pay special attention to the new technological challenges associated with innovative marketing processes. Today, artworks circulating for the exclusive use of the metaverse are either worth thousands of dollars or are valued in cryptocurrencies. What is important is that even with our avatar, or our twin in the virtual world, we want to be surrounded by creativity and beauty".
Points out Rossano Tiezzi: “Art can only enter the metaverse at full speed. The virtual space is a new way of communicating and weaving profitable relationships, with a more realistic experience than the classic web surfing we are used to. Gallerists and art operators in general who do not realize that the revolution is already underway will inevitably be cut off from an important slice of the market”.
Each work will be an NFT
A new project in which each work will be an NFT, a non-fungible token, a unique and unrepeatable piece of which everyday life, all immersed in a metaverse.
Advepa has already been working for a long time for artwork streams and the partnership with ArtMore signs an agreement that will combine unique skills and professionalism. In the ArtMore metaverse it will be possible to connect the entire chain of the art market, from the artist to the final customer. An immediate, inclusive and green solution. Everyone with their own avatar will be able to visit the exhibition spaces and choose what to buy, from all over the world, without renouncing to observe each work with a
very high quality.
