“Let's make America Great Again” is the motto with which Donald Trump managed to conquer the White House.
And it is precisely on this phrase that the advertising spot that Grupo Modelo, the holding company that owns the brand, is based Corona beer as well as one of the most famous Mexican groups in the world, has decided to respond to the new US president who in recent days has signed, among other things, the executive order establishing the construction of a wall between Mexico and the United States in order, at least according to him, to keep irregular immigrants away.
With the motto “Desfronterizate”, the holding company that owns Corona – one of the five best-selling beers in the world – argues that America is already great precisely because it is united.
In just one week, the commercial had millions of views on Youtube and has become one of the symbols of the protests against Donald Trump's decisions that are spreading all over the world.
Here is the text of the spot translated into Italian:
“America is the land of opportunity, the land of more than a trillion people. Wild America, Multicultural America, United America. Just use our name to generate divisions! We are the land of the cultural mix, we are proud of our colors, we are the continent that touches the two poles, we are the navel of the world and also its lungs.
We have hands that resist effort and feet that make football the most beautiful dance of all. We are a roaring continent, we are the biggest container of cups, we are hot-blooded with spicy tastes.
We are poetry, art and music, we are the best hymns sung, we are constant revolution, undeniable celebration, we are passion, we are all, we are 35 United States. And today we wear a single coat of arms. We're all Americans and that's why America has always been great."
Below, the video of the commercial:
