MasterCard today announced the launch of Masterpass, the platform for electronic payments via mobile also in France and Russia, reaching the milestone of 7 countries in which it is active in Europe, together with Italy, the Czech Republic, Poland, Romania and the United Kingdom.
In Italy, on the other hand, the digital payment platform is now made available to its customers by Findomestic, Intesa Sanpaolo, Monte dei Paschi di Siena, bringing the total number of institutions that have made the service available to eight. Meanwhile, new promotions have been launched with Vodafone, Ibs.it, Monclick, Esselunga, Saldiprivati and Eprice to promote the use of MasterPass.
Consumers simply click "Buy with MasterPass" and type their password, in the more than 60.000 e-commerce sites that offer this payment option. "Even Italian retailers - underlined Paolo Battiston, MasterCard's Division President Italy & Greece - are greatly appreciating this innovative payment method, which represents a new approach to online shopping for Italian consumers".
MasterPass offers the possibility to make online purchases in an even simpler, faster and more secure way. In fact, the data relating to personal data, payment cards and shipping addresses are entered when the service is activated and it will no longer be necessary to enter them at the time of purchase.
