Italian catering is certainly one of the sectors most damaged by the Coronavirus pandemic which hit our country and the whole world, with losses estimated at 10 billion in turnover in the first quarter of 2020.
In support of Italian restaurateurs, in a very difficult and delicate moment, and to ensure that there are more opportunities for a quick recovery of turnover, which has fallen in recent months, a national "food and wine awareness" campaign is now starting for the promotion and the enhancement of Made in Italy promoted by the online magazine MangiaeBevi.it in partnership with the PostodelCuore.com portal.
The current pandemic is destined to radically overturn our habits, forcing us into a new normality, totally different from the previous one, with a sudden change in the rhythms of life, places and possibilities of consumption, styles and food needs.
Within this new scenario, however, we have one certainty: the passion of Italians for their cuisine shows no sign of waning. In reverse. Never before has there been a need to talk about Italy, to eat Italian, to drink Italian, to start afresh from our immense fields of beauty and food biodiversity, valuing, protecting and promoting one of the most important heritages of our country, the Italian Cuisine . Symbol of a national identity that does not fear comparisons and which has made us unique in the world for the ability to combine culture, good taste and entrepreneurial genius.
And it is precisely on the promotion of the Italian product in catering that the #mangiaebeviitaliano campaign is based, in order to attract the widest possible clientele and reactivate a system of positive economies oriented towards the future.
A campaign therefore aimed at stimulating both the recovery of tradition and of applied ability and creativity, in the belief that only through a great work of awareness on the Made in Italy product, the territory and the national identity, it is possible to increase consumer awareness on the importance of the relationship between food, health and sustainable economies oriented towards a better future, all Italian in content.
What does #eatandbeviitaliano consist of? The formula chosen is that of the "suspended dinner", a form of advance payment, i.e. a sort of loan on the trust that is granted by the customer to his "place of the heart", keeping the reservation for when it will be possible to return to the restaurant again.
All this will be possible by purchasing vouchers to spend after the reopening of the chosen restaurant. Restaurant that will receive the customer's bank transfer directly to his current account and without any service charge.
The requisites for joining the campaign are: the promotion and use of only Italian ingredients and raw materials, the promotion and use of exclusively Italian drinks and wine, the creation of a 100% Italian menu, with indication of the producers concerned, a sustainable price with a 15 to 30% reduction on the usual prices
To this end, the dishes offered in the restaurants participating in the initiative will make it possible to bring to the table the relationship between economy and sustainability, traditional culture based on healthy Italian food, biodiversity and the identity of the territories, guaranteeing the protection of the Italian gastronomic and winemaking tradition. the promotion of the Mediterranean diet and therefore of a healthy lifestyle.
To join the campaign to the restaurateur, just connect to the web page https://www.postodelcuore.com/mangiaebeviitaliano and fill in the registration form on the platform.
The necessary information will be: the choice of the 100% Italian menu, specifying the origin of the products, the percentage discount applied to the offer and the chosen payment method (bank transfer, Paypal or Satispay).
The PostodelCuore.com portal will welcome the restaurants adhering to the initiative by marking them with the name of the campaign #mangiaebeviitaliano, specifying "100% Italian menu" in each one's file.
Each restaurant will be able to promote one or more #mangiaebeviitaliano menus with a variable reduction, as mentioned, from 15% to 30% on the list price. Once the menus have been published on PostodelCuore.com, they can be purchased by future customers and used within one year from the date of purchase, considering the due and obvious variations of them based on the seasonality of the products
