How to transform a traditional Made in Italy company into a company projected into the future thanks to the new technologies of digital manufacturing? How to make the many shops of the Italian tradition competitive, led by artisans and entrepreneurs "at heart", through the world of Web 2.0? Simple: with the Digital Workshops task force, a team of professionals where the experience of entrepreneurs, marketing and social media experts, banking and finance specialists and much more converge.
Together with this team it will be possible to transform the know-how that the world envies us into competitive excellence in various markets. What are the requirements to participate in the program? One, essential: it is fundamental a excellent product, which has the right market potential to become a case of the new Italian manufacturing. "Botteghe Digitali" will therefore be the container that undertakes to tell this journey and this transformation. The new video format, born from an original idea by Stefano Micelli (Professor of Economics and Business Management at the Ca' Foscari University and author of "Futuro Artigiano"), Banca IFIS and Marketing Arena, developed in collaboration with Maker Faire, will have the website www.fareimpresafuturo.it as its main dialogue tool.
The mission of Banca IFIS, an institution that financially supports Italian small, medium and micro enterprises through the Credi Impresa Futuro brand, is select some realities that correspond to the requirements described above in order to make available to them, free of charge, a team of professionals and experts who will accompany them on a complete entrepreneurial growth path. A combination of Believe and Do and destined to create value not only for the selected companies, but also for Banca IFIS, which through this project is once again experimenting with a new way of "doing banking" close to companies.
How does it work? – Interested companies can give their availability by filling in the information in the appropriate form on the site www.fareimpresafuturo.it. The forms will also be available to those who want to fill it out directly at the Maker Faire in Rome (16-18 October), where the Banca IFIS team will be available to tell the story of the project and directly involve the potential protagonists of "Botteghe Digitali". Data collection will close on October 30th.
Web&Social – The various social profiles are already active (Fare Impresa Futuro is on Facebook, Twitter, Pinterest, Instagram and YouTube) which tell and will accompany the project in the coming months. The preview of the is also online first episode of Digital Shops.
