Renzo Rosso, visionary President and Founder of OTB group, participated today as a speaker at the Day Altagamma 2024. During his speech he underlined the importance of one adequate training to keep it “alive and excellent”. Made in Italy supply chain.
“Talking about Made in Italy and the supply chain is fundamental today and this must be increasingly developed” explained Rosso, “after the pandemic there was an impetus towards a greater responsibility. OTB has been contributing with the CASH project since 2013 and in the last year also through the docuseries 'MADE Made in Italy, Made it Perfectly' which showcases Italian craftsmanship and manufacturing, responsible for the production of 80% of the world's luxury goods.”
Rosso: “Greater integration between the supply chain and large companies”
The president of OTB then highlighted the need for one greater integration between the supply chain and large companies: “The supply chain needs to connect more to the large company and vice versa. We are having a fantastic time change process, but there is still a lot to do, especially in training. In Italy, we should revolutionize the education system and implement the school courses that best respond to modern needs, I am thinking for example of those related to craftsmanship but also to new technologies.”
Rosso: “Listening to young people and their ideas”
Rosso then concluded his speech by underlining theimportance of listening to young people and their innovative ideas, which often give rise to start-ups. “It is essential to listen to young people who, unlike us, feel the need for things that do not yet exist and whose innovative ideas give rise to start-ups. We have to combine their enthusiasm with the experience and know-how of professionals to promote artisanal but contemporary and technologically advanced crafts, with the aim of keeping the Made in Italy supply chain alive and excellent.”
