The French luxury giant LVMH has communicated that Peter Beccari, who has led Christian Dior Couture since 2018, has been nominated president and chief executive officer of Louis Vuitton. “Pietro Beccari has done outstanding work at Christian Dior over the past five years. His leadership has accelerated the appeal and success of this iconic Maison – commented Bernard Arnault, president and CEO of LVMH – I am sure Pietro will take Louis Vuitton to the next level of success and desirability”.
Beccari began his career in marketing at Benckiser in Italy and Parmalat in the United States, before moving on to general management at Henkel in Germany, where he was Corporate Vice-President for Haircare. In 2006 he joined LVMH as Executive Vice President of Marketing and Communications for Louis Vuitton before becoming President and Chief Executive Officer of Fendi in 2012. Since February 2018 he has been president and CEO of Christian Dior Couture. He is also a member of the LVMH Executive Committee.
Beccari's is not the only nomination communicated by the group: delphine arnault, Executive Vice President of Louis Vuitton since 2013 with responsibility for overseeing all product-related activities, succeeds Pietro Beccari and becomes president and CEO of Christian Dior Couture. Charles Delapalme, executive vice president of Christian Dior Couture in charge of commercial activities, is appointed Managing Director.
Stephane Bianchi, president and chief executive officer of the Watches and Jewelery Division, will now also oversee Tiffany and Repossi, which join the LVMH Group's Watches and Jewelery Division.
