Louis Vuitton takes to the field, and does so by becoming the official partner of the football team Real Madrid. The French maison of the group lvmh has signed a multi-year agreement with the Spanish club to dress the champions for Formal Wear, formal clothing, and Formal Travel Wear, travel clothing.
In fact, both the both men's and women's teams, as well as the men's basketball team. The collection will include pieces prêt-à-porter, shoes and accessories such as beauty cases, which will accompany the champions on their various trips. From the 2025/2026 season, Real Madrid will show off all the clothes designed by the creative direction of Pharrell Williams.
The advertising campaign, released on the brand's social media accounts, features Real Madrid's top players getting ready with the new items from the collection. The video shows the Santiago-Bernabéu, the team's historic stadium. "Aligned in ambition," as the post begins.
Beccari: the same values unite us
The pursuit of excellence, the construction of a lasting identity, constant innovation. These are just some of the common values that for the CEO of Louis Vuitton, Pietro beccari, and Emilio Butragueño, the club's director of Institutional Relations, have allowed the agreement of this new partnership. As Butragueño states: "inspiring the world are objectives that unite us".
VVN, the monogram canvas: what are the details of the collection
All the pieces in the collection will feature the distinctive details of the LV house. The labels will be in VVN leather, the luggage and backpacks will be customized with the iconic monogram canvas, embellished with the letters “RM” placed on white and gold stripes like the club colors.
This collection will not be for sale and therefore available to fans. However, the brand's products are customizable, so customers can still go to the boutique and customize their backpack, or their suitcases with the details of their team, signed Louis Vuitton X Real Madrid.
