Lina Sotis, the queen of good tone who in the 80s with his books and his articles on Corriere della Sera he taught the nouveau riche how to become elegant, now he changes music and his etiquette becomes polite and light, less elite and more democratic but no less intriguing for this. This is what emerges from his new book, “The new Bon Ton” published by Baldini + Castoldi from today in the library. Lina Sotis 2.0's Bon Ton is yes light but more ethical and aims not so much at making people more elegant but more educated and more sober. No selfies and no mobile phones on the tables are the rules that are the most popular in the new course, but also no gray evening suits for men and no bare feet for women. Frivolities? Maybe but also simple good taste. Will Sotis really be able to make Italian men and women more educated? Maybe. It is a bet to be taken lightly and with a smile. But just trying deserves applause.
Lina Sotis 2.0, the new Bon Ton becomes more democratic and more sober: no selfies or mobile phones on the table
The new etiquette of Sotis, the queen of bon ton, is more popular and less elite: more than elegance, it aims at good manners. She who knows if it will work but the attempt deserves an applause with a smile and a little levity
Franco Locatelli
Founding partner, administrator and managing director of FIRSTonline. Milanese by birth, he has always worked between Milan and Rome. He began planning an online journal of economic and financial information the day after its release, in the spring of 2010, from Il Sole24Ore, where he spent more than 25 years, was head of the Finance and Markets editorial staff and columnist and commented on the most important economic and financial events since the mid-2014s. For the publisher Olschki he wrote two histories of local banks in Tuscany, the first of which with the art historian Antonio Paolucci. In XNUMX he published with Ugo Calzoni the essay "Imperi senza dinastie" published by the Massetti Rodella press company. The President of the Republic Sergio Mattarella awarded him the honor of Knight of Merit of the Italian Republic
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