Poste Italiane resurrects the Italian Pavilion, a brand with which it opens the doors of China to Italian companies operating on e-commerce.
In fact, a commercial agreement was signed with China Post thanks to which Italian companies will be able to sell their products on the Ule portal, the virtual showcase for online shopping managed by China Post and Tom Group.
The chosen platform offers enormous business opportunities, with one and a half million registered users and one million pages visited every day.
The Italian brands will be positioned in the section called the "Made in Italy" Pavilion, recalling the Italian installation at the 2008 Expo.
Poste Italiane offer a sales channel without bureaucratic fulfilments: the payment of customs duties and value added tax will in fact be up to China Post. For now, however, one of the prides of the Italian economy, the food sector, remains excluded due to the complexity of its regulation in Chinese legislation.
The Italian Pavilion will be active within the next month of November. “From today, Italian companies – commented the managing director of Poste Italiane Massimo Sarmi – will have an effective solution for developing their business in China. Poste Italiane will be able to provide technical and logistical support and assistance to companies interested in the start-up phase, a particularly important support for SMEs, which aim for e-commerce on the Chinese market but which alone would have great difficulty entering this reality due to the onerousness of the investments and the difficulties of a linguistic, fiscal and administrative nature".
Poste Italiane have recently registered the new Poste e-commerce brand which in the management's view should become the new pillar of the Group's operations, after BancoPosta, PosteVita and Poste Mobile.
