The challenge recalls that between David and Goliath, also because, as in the biblical episode, the result could surprise. The parties involved are the Financial Times and an Italian startup born in 2013.
Recently, the prestigious British newspaper has inserted fra the 5 jobs that risk disappearing in the next 20 years also the mechanic of the car workshops. The reason has to do with the technological revolution underway: the proliferation of electric cars - according to FT forecasts - will cause the request for repairs in the garage to drop by 90%, because maintenance of electric motors is simpler. In short, innovation as a killer of manual work, even the most technical one.
Against this prophecy of doom he takes sides CercaOfficina.it, which instead bets on the reverse process: innovation as a growth tool for traditional work. Through its website, this small company of 20 people allows motorists to request a free estimate for any workshop intervention, from coupons to overhauls, from bodywork repairs to tire replacement, up to the installation of the methane system. gpl.
Requests are checked and forwarded to the authorized workshops closest to the user, and these in turn provide the customer with all the costs and details of the operation. After receiving the estimates, the user will be able to compare them and, once a proposal has been accepted, he will be able to book the intervention directly online.
"In these first three years of activity we have worked with a very precise objective: to try to innovate and improve the world of car repairs, making it more transparent, with the aim of building a solid relationship of trust between motorists and workshops", they write Marco Brusamolino, Luca Maccarini and Romano Perticone, the founders of the company.
So far CercaOfficina.it has sent about 15 estimates, generating over 600 euros in turnover for workshops and body shops. And a few days ago, seven private investors, mostly from abroad, sent a total of one million euros to this Italian startup, which had previously already collected another 500 euros from other investors. Is it possible that none of them have read the Financial Times?
