Lavazza aim to buy Black card. In fact, the Italian roasting group today presented a binding offer to Koninklijke Douwe Egberts for the purchase of the flagship brand of the french coffee market with a share in the retail channel of around 20%.
The transaction, through which Lavazza would take control of Carte Noire's activities in the European Economic Area, with the exception of certain activities, in any case remains subject to consultations with workers' representative bodies and approval by both the Commission European and the French antitrust Authority.
“With this acquisition – commented the CEO of Lavazza Antonio Baravalle -, we believe we can take an important step towards becoming a global company. The proposed operation is consistent with our international development strategy, based on both organic and inorganic growth”.
