Let's not exaggerate!
80% is exaggerated, but we're not there too far. It seems a paradox: le covers of ebook they do not see each other, but they are become more most important than those of books. With books encapsulated in reading devices, we can be less inspired to choose our reading and another precious resource of casual discovery è failed, alas! Now we see the books only on screens increasingly constipated di Message trying to get our attention. They have to contend with all kinds of written, visual and animated competition. Among other things these screens they can also be very small. Then there is it swipe which is a revolutionary gesture: it has truly changed the way we approach content and put a deadly weapon in our hands. If something is uncertain, hesitant, or worse, poorly assertive immediately leaves our field of vision: the swipe condemns it tooblivion. The screen is increasingly an arena for gladiators. Conceiving the cover of a book/ebook is like conceiving an advertising poster. There cover of a ebook is very diverse from that of a book, just like a beach holiday is different from a mountain holiday, it is always a holiday but the contents are different. Take a book cover and make an ebook cover and vice versa not è the most wise of the decisions. You can find a connection point, but it does not come by itself, it is necessary design it with great care.
The very painful cover of Mendelsund's book. Minimalist and alluring.
For this reason and for other even more important reasons, we want to offer ebookextra readers an article that appeared in the NYTimes and talks about one of the greatest book designers, Peter Mendelsund, which tells in a book the mental and executive process from which the more than 600 book covers he designed in the last ten years of his career came out. It is interesting to learn that Mendelsund attaches great importance to content focussing, an almost metaphysical process that brings the designer at work of philosopher. This work, which also requires an uncommon meditation effort, leads to the identification of the correct forms able to transmit to the reader the meaning last of content. But let's read immediately how Alexandra Alter of the NYTimes reports Mendelsund's work and vision in an article published in the New York newspaper that Giuseppe di Pirro translated for our blog. Enjoy reading and don't miss reading, or rather seeing, the two books that the young designer published a short time apart.
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