The relationship between Italians and beer has always been strong and vigorous, almost as much as the mad love that binds the Belpaese to wine, the flagship of Made in Italy. We drink a lot of beer, we buy a lot of beer, and we contribute to the expansion of a market that knows no crisis and that actually reached its production peak between 2015 and 2018, filling pints and mugs with fresh blondes, full-bodied reds or robust dark ones.
To demonstrate what has just been said, there are stratospheric numbers that do not concern German or Belgian beers, which for years have been competing for the supremacy of the sector with the sound of jugs, but the Italian ones. And these numbers tell us that in the last three years the shared value of the Italian beer supply chain has grown by 1,3 billion of Euro. As a percentage we are talking about an increase of 17%, in figures instead it was recorded a growth from 7,8 to 9,1 billion. The data is contained in a report produced by Althesys on behalf of the Birra Moretti Foundation, set up in 2015 by Heineken Italia and Partesa and presented in Rome on 29 November.
“The performance – explains the report – concerned in particular the shared value relating to the supply of raw materials (jumped from 273,3 to 423,6 million euros), while they recorded an increase in line with the average of the supply chain (between +13 and +17%) the phases of production and distribution and sale, even if with significant absolute values (respectively 1,6 billion and 7 billion euros)”.
The Revenue Agency also toasts the success of Italian beer and the genuine passion that Italians have for it. In recent years, in fact, the tax contribution of the supply chain has risen by as much as 19,4%. In 2018 alone, a good 4,3 billion euros splashed into the state coffers, while excise duties increased from 609 million to 711 million euros (+16,7%).
To calculate the shared value of the supply chain (i.e. the contribution to the growth of wealth and well-being of the country), the study analyzed all stages of the chain (procurement of raw materials, production, logistics, distribution and sales), considering the direct effects (added value, tax contribution, employment), indirect, induced and the effects of public investments.
