From Bergamo to Shenzhen. The Chinese assault on Krizia was ultimately successful. The brand founded by Mariuccia Mandelli has sold the fashion division to the entrepreneur Zhu Chongyun, who with her company excels in the Asian market of high-end prêt-à-porter. The formalization of the agreement is still ongoing and the formalization is expected by April 2014.
Chongyung, who founded Shenzen Marisfrolg Fashion Co. in 1993, will become chairman of the board and creative director of the Italian fashion house. The debut of his first collection is expected at Milano Moda Donna in February 2015.
The goal is to expand eastward. In addition to the gradual reopening of stores in the most important cities of Europe, Japan and the USA, Krizia aims to inaugurate single-brand stores in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu.
