Reflect on concept of kindness It is an essential act, today more than ever. It is a powerful word, an attitude that, although it seems simple and almost obvious, is deeply felt in the frenzy of the modern world.
In these few lines, I would like to share a personal perspective: that of a manager who looks at the corporate world. And I ask myself two fundamental questions: how can it be applied kindness within a company? And what does it mean for a company to be truly kind?
The kind companies
By definition, companies are hierarchical structures, where tensions and pressures are the order of the day. Stress, competition and the urgency to achieve results in often complex and challenging environments can give rise to moments of conflict and difficult discussions. Of course, we cannot always describe companies as places naturally inclined to kindness, understood as empathy, harmony or absence of conflict.
I too, I must admit, am not always able to be a kind person according to this interpretation.
But I firmly believe that there is a way to build what we might call a “kind enterprise”, led by leadership that knows how to embody and transmit this value.
For me, a kind company is first and foremostor a genuine company. A reality with a solid culture, based on a few clear and fundamental principles, but deeply rooted and shared by all.
Transparency and good people
A cornerstone of this culture It's transparency. I believe that transparency is the basis of trust, and that trust is, in turn, the foundation of an excellent corporate culture. Being transparent means communicating with clarity and frankness, with the belief that intellectual honesty represents the highest form of respect towards people.
With this in mind, we did not limit ourselves to building a team of capable people, but we tried, above all, to surround ourselves with “good people”.
Being a “good person” is not just about excelling at your job. It is about sharing and living core corporate values: transparency, ethics, merit, team spirit, openness to mutual help and an environment where mistakes are not punished, but serve as a learning opportunity. It means collaborating in a healthy context that respects diversity, far from “political” logic.
We want those who work with us to identify with these values and attitudes. Personally, I am not interested in individuals who shine like superstars, if they are not willing to contribute to the common good.
In exchange, we offer a personal growth project and a healthy work environment, which puts everyone in a position to best express their talent and abilities. It is not just a question of ethics or corporate culture: it is a real engine for people's engagement and for the company's success.
It may not be the only possible path, but it is the one that we at Amplifon have decided to follow in recent years. A path that is based on 75 years of history, on profound values handed down over time.
And while I don't know if it's the best way to embody kindness in the company, I know that this approach has allowed us to grow, to face challenges like the pandemic and to build a cohesive team, made up of about 20.000 colleagues in 26 countries and with over 100 different nationalities. A team united by a single, great goal: improve the quality of life of our customers.
