The adventure of lasted only two years De Sarno Saturday including creative director of Gucci. A few days before the parade that will open the Milan Fashion Week dedicated to women's collections, the Kering group, owner of the Florentine brand, has announced the end of its collaboration with the 42-year-old from Naples.
The 2025 fall-winter fashion show that will be held in Milan on February 25th and will be presented by Gucci's style office. The new artistic direction will be announced in due course, continues the note from Kering in which Gucci CEO Stefano Cantino expresses "deep gratitude to Sabato for his passion and dedication to Gucci. I sincerely appreciate the way he has honored Gucci's craftsmanship and heritage with such commitment".
The sudden exit of Sabato De Sarno weighs heavily on Exchange a Paris su Kering. The French group, which in addition to Gucci controls the brands Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin and Ginori 1735, dropped 3,8% at the opening on the Paris stock exchange to a low of 237,50 euros, before limiting its losses to -0,69% at mid-session at 242,90 euros.
The fact that the fashion house remains for now without a creative leader makes the already difficult relaunch of Gucci more complex, according to analysts, which already weighed on Kering's results in 2024. The French group's accounts will be presented on February 11.
Last October Kering launched its third profit warning. In the third quarter of 2024, Gucci lost 26%, while the luxury group's turnover amounted to 3,78 billion euros and 12,8 billion in the first nine months. "We are implementing a profound transformation at a time when the entire sector is facing unfavorable market conditions," said number one François-Henri Pinault, launching the third profit warning.
Sul successor, as reported by MFF, the names of Hedi Slimane, spotted in Milan for months, and Dario Vitale, formerly from Miu Miu but said to be headed for Versace, have been mentioned. A really hot name could be that of Maria Grazia Chiuri, said to be leaving Dior (LVMH) after the cruise show in May, but according to insiders, closer to Fendi, helped in this by the continuity of the group.
De Sarno He is 41 years old and grew up in Naples. His debut in the fashion world dates back to 2005 with the entry into Prada and has worked for years behind the scenes of major brands, where he cultivates an interest especially in knitwear. In fact, he continues his career in Dolce & Gabbana, designing women's knitwear collections. Then in 2009 he arrived at Valentino until two years ago when he moved to Gucci, becoming the right-hand man of creative director Pierpaolo Piccioli. Now there are speculations about his new job.
